We have a great performance story to share with Clients and Advisors. IG’s new performance campaign will maximize the exposure and awareness of our story.
IG’s evolution of our investment solutions has resulted in positive asset growth and a shifting of perception in the marketplace. With the recent successes of our investment line-up, which includes 59 five- and four-star rated investment solutions, our strong #6 ranking in the 2023 IE Fund Families report, and Fundata awards – it’s time to accelerate this positive shift in perception.
The campaign will continue to evolve, and this creative concept will be refreshed over time along with regular updates to the performance data. This provides a platform to continuously promote our performance story to keep IG top of mind with investors, clients, and advisors both within IG and in the industry.
A comprehensive tool-kit of pre-approved materials ensures this story will make an impact. The tool kit includes:
To promote this message broadly, there will be the following:
- Main page ad placement on our website
- Redesigned top performers web page
- Ad placements in corporate investor communications such as the Wealth and Well Being newsletter
- Regional office screens visuals
- Regional elevator screen visuals
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- Main page banner placement on Advantage plus
- Online access sign-out page promotion
- Content additions to key corporate presentations such as the Discovery and Talent Acquisition presentations
- On hold messages
- Promotion on internal events with Consultants
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