Our annual Giving Campaign inspired me to get involved more in the community.
- Stephanie
Why we invest in our communities
Simply put, because it’s the right thing to do. As a market leader in financial advice for over 90 years, IG Wealth Management has a unique responsibility to foster financial wellness among Canadians. Our national presence and deep-rooted commitment to the communities we serve are integral to our identity.
Our community program: IG Empower Your Tomorrow
Our IG Empower Your Tomorrow platform is more than just a program; it’s a mission to equip Canadians with the tools, resources and confidence they need to take charge of their financial futures and improve their financial well-being. We focus on four underserved communities: Indigenous Peoples, seniors, youth and newcomers. We believe that financial understanding (coupled with the right resources and skills) empowers Canadians to reach their goals and build a healthier, brighter future for themselves, their families and their communities.
IG’s community investment approach
We believe in direct engagement with the communities we serve and partnering with reputable, well-vetted non-profit organizations. We also focus on working with our partners to develop rigorous metrics that measure true impact and ensuring our employees and Advisors have the opportunity, whenever possible, to get directly involved. As an Imagine Canada-certified company, we contribute 1% of our pre-tax profits every year to support charitable and not-for-profit organizations across Canada.
Making a difference: our impact
$860,000+
raised for United Way agencies through our 2023 employee and Advisor Giving Campaign.
$300,000
employee and Advisor donations matched by IG to amplify impact.
30,000+
paid volunteer hours available per year.
- STEPHANIE
- TRACEY
- ZEENAT
- YOUTH
The impact one team volunteer day made, rippled out in so many directions, to so many people. My heart grew three sizes.
- Tracey
Building financial wellness
5,165
First Nations members who obtained one-on-one support and attended financial literacy workshops.
$8.15 million
in income returned to First Nations members through tax filing support.
75%
increase in financial confidence among newcomers engaged in our money management programs.
243%
improvement in budgeting skills among newcomers engaged in our money management programs.
73%
increase in financial decision-making among youth who complete our Money and Youth workshops.
- 1
- 2
- 3
- 4
I learned about resources in Winnipeg to manage money. Now working, I share this knowledge with co-workers and community.
- Zeenat
The workshop helped me understand the costs of living alone and how to budget and save for them.
- Youth
Giving coast to coast
$850,000+
donated annually to over 300 local, grassroots organizations across Canada through IG region offices.
$47 million+
raised nationally by walkers in over 200 communities from coast to coast since IG became the title sponsor of the IG Wealth Management Walk for Alzheimer’s.
- CAREY
- KELLY
- 3
- 4
Teamwork made our two charity initiatives possible. We loved using our community support dollars together.
- Carey
I honour my Dad who had Alzheimer’s and loved to walk. Now I walk for him every year to support the Alzheimer’s Society.
- Kelly
Empowering Indigenous communities
IG has committed $5 million to support partnerships and initiatives for financial wellness in Indigenous communities across Canada. We’ve partnered with organizations like Prosper Canada, AFOA Canada, Pathways to Education, RRC Polytech and more, providing education, job training, scholarships and support to thousands of Indigenous families.
Empower Your Tomorrow’s impact
IG Wealth Management Walk for Alzheimer’s
There are more than 600,000 Canadians living with dementia today and that number is expected to double in just 10 years. IG is a proud national partner of the Alzheimer Society and the national sponsor for the IG Wealth Management Walk for Alzheimer’s, the largest fundraising event for the Alzheimer Society.
2024 IG Wealth Management Financial Confidence Index
The IG Financial Confidence Index tracks and reports on Canadians' overall financial confidence by examining IG’s four pillars of financial confidence: personal financial outlook, planning and literacy, trust in the economy and current financial situation.
The 2024 edition found that Canadians’ overall financial confidence stabilized, remaining at 50 from 2023 and falling one point since 2022 (51). Despite this steadiness, Canadians’ overall trust in the economy remains fragile and strong regional differences have emerged, with the West feeling significantly more financially confident than the Eastern provinces.
Among IG’s four priority community groups, Indigenous Canadians’ confidence dropped two points this year, while seniors increased two points and newcomers to Canada increased three points, confirming why we continue to focus on helping to build financial confidence among these groups.
Some of our community partners
At IG Wealth Management, we proudly partner with a diverse range of organizations, each contributing
to the financial well-being of Canadians. Together, we are building stronger communities.
- AFOA Canada
- Alzheimer Society of Canada
- Canadian Council of Aboriginal Business
- Canadian Foundation for Economic Education (CFEE)
- CEDA
- Community Financial Counselling Services (CFCS)
- Downie Wenjack Fund
- National Centre for Truth & Reconciliation - Imagine a Canada Initiative
- Pathways to Education Winnipeg
- Prosper Canada
- Red River College Polytech
- SEED Winnipeg (SEED)
- Sudbury Community Service Centre (SCSC)
- United Way